About Diamonds Forever NZ^®

• The Personal Touch
• A Friendly Environment, service with a Smile
• One on One Consultation
• Flexible hours
• Fantastic After Sales Service
• Workmanship Guaranteed
• Education

We are the internet business with a difference

Diamonds Forever™ New Zealand (DFNZ) was New Zealand’s first exclusive online diamond retailer. Offering the “best online quality diamond selection in New Zealand, at the most competitive prices”, DFNZ changed the way diamonds were purchased in New Zealand.

Selection

DFNZ delivers consumers an exclusive jewellery experience showcasing a wide selection of diamonds and settings. When buying a diamond from us you will receive expert advice with a personal touch and deal direct with the owner of the business. If you are after a particular size or quality of diamond, which does not appear on the site, Jayne will source the diamond for you.

DFNZ offers a wide range of high quality diamonds and settings. All rings are handcrafted or handmade by a master jeweller with a lifetime of industry experience. Handmade Jewellery can be made to your requirements or you can choose from a substantial range of classic and timeless designs. Our diamonds are sourced through certified non conflict sources. We do not deal with with conflict diamonds.  

Assurance

DFNZ transactions are executed through a third party clearing house for your security. Finance options are available. All diamonds are certified and all purchases are supplied with a full valuation by an independent jewellery valuation centre.
View certification page

DFNZ ensures both peace of mind and the security of your purchase through our rigorous systems and as we are New Zealand owned and operated we are governed by the New Zealand Fair Trading and Consumer Guarantees Acts. All in all, this adds up to a diamond purchase that is as secure as buying in any retail store, all from the comfort of your own home.

Consultation

DFNZ also offers you the opportunity for private consultation. We offer you the best selection of quality diamonds, at affordable prices. Authenticity  is guaranteed and you have the reassurance of an online transaction set up, which has been designed to protect you, the consumer at all times.
View Handmade Gallery

Education

Make an educated and informed decision by visiting our education and our shop sections.  When you are ready, contact us, eat awe will help you view diamonds in a relaxed environment and discuss setting options that will make your ring unique and special just for you.

Suppliers of Certified Diamonds

HRD High Diamond Council Antwerp
GIA Gemological Institute of America
AGS American Gemological Association
IGI International Gemological Institute

Associations

• NZ Retailers Association
• Jewellers Association of New Zealand
• Jewellers & Watchmakers Association of NZ
• BDO Spicers
• Buy NZ made

Why pay for the store when we offer so much more?